Going…Going…Gone: Basic Security Practices to Fight Auto Theft

Advertisement showing a stolen car represented as a cut out silhouette





Cale Gould

CATPA Program Assistant II

Statewide Public Outreach Coordinator 

Work (303) 656 1524

cale.gould@state.co.us | cdps_catpa@state.co.us

Colorado Auto Theft Prevention Authority Launches

“Going. Going. Gone.” Campaign to Combat Auto Theft

DENVER, March 25 — With the rise of auto theft incidents, the Colorado Auto Theft Prevention Authority recognizes the critical need for proactive measures. In just 18 seconds, a vehicle can vanish. A new initiative, the “Going. Going. Gone.” Auto Theft Awareness Campaign aims to raise awareness, educate residents, and ultimately decrease the alarming rate of auto theft across the state.

“Our goal is to bring awareness and educate the market on the serious auto theft concerns in Colorado,” said Cale Gould, Statewide Public Outreach Coordinator, Department of Public Safety. “With more than 600 cars stolen each week, Colorado holds the unfortunate distinction of having the highest number of stolen cars per capita in the nation. We are committed to reversing this trend.”

Here are some quick tips to help prevent auto theft and keep your ride safe:

  • Never leave your car running unattended.
  • Always keep your car doors locked when driving or parked.
  • Always park in well-lit areas.
  • Don’t store firearms in your car.
  • Avoid leaving documents with your address in the glove box. (Only keep half of the registration slip without your address in your car.)
  • Don’t keep a spare set of keys in the car.
  • Keep all valuables in the trunk or hidden from view.
  • If you are approached, do not roll down the windows or open a door.
  • When buying a used vehicle, always check the VIN to ensure it hasn’t been stolen. Visit NICB for more information.
  • Manage your risk- buy comprehensive insurance that covers stolen vehicles. Also, consider getting gap insurance.

Coloradans can visit the website LockDownYourCar.org, which has this information designed to equip Coloradans with essential knowledge and tools to safeguard their vehicles.

Ace Hardware stores across the state support this important campaign by promoting safety tips in store and offer special promotions for customers to help them keep their cars and homes safe.

The success of the “Going. Going. Gone.” campaign relies on collaboration with various stakeholders, including the insurance industry, vehicle manufacturers, new and used car dealers, automotive repair industry, Denver International Airport, apartment/housing complexes, RTD park and rides, and, most importantly, all Coloradans.

The campaign seeks to empower communities to combat auto theft effectively. As part of the campaign, Coloradans can anticipate engaging contests and events across the state, and also exclusive merchandise. These initiatives aim to foster community involvement and encourage active participation in auto theft prevention efforts.

For more information about the “Going. Going. Gone.” campaign and to access valuable resources, please visit LockDownYourCar.org.

Learn more about basic via security on the Resources page.


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